The social networking – or “social notworking” as it’s called if you surf it in the office – phenomenon has pretty much seemed to achieve world domination in recent years. If you have a business, a party planned, or if you just want to get your face out there it is pretty much obligatory to have a presence on Facebook, MySpace, Twitter or any combination of the above. So it should come as no surprise that web-savvy art car fanatics have got the movement into cyberspace in this way. Facebook sites are an excellent way of keeping yourself informed if you are into art cars.

Some of the stars of the movement – including Harrod Blank (of course!) and Kelly Lyles – have their own Facebook pages, although you have to be accepted as a friend by them to get access to their pages. They both, however, are listed as Officers on the Facebook group “Seattle Art Cars”. These groups are excellent corners of the Internet for discussion of an art form that has long gone unnoticed, but with the help of the web is promoting itself effectively and innovatively.

The reason that Facebook and other such sites are so effective as a form of promotion is their extreme ease of customisation. If you like anything – almost literally anything – you can devote a Facebook group to it and invite like-minded individuals to join in. You can plan parties, gatherings and get in contact with people on the other side of the world. In its little way, social networking has revolutionized the world.