There is no form of visual, graphical representation that has not yet been touched by the hands of branding. We have all seen people in branded clothing – you could throw a tennis ball into a relatively busy bar and it would hit three such people before even touching the ground. Others have had corporate logos tattooed upon themselves. With the recognizable benefits of the art car – get behind the wheel and drive around for a bit and you’ll be seen by hundreds, even thousands of other people – it was somewhat inevitable that the concept would be taken on for publicity purposes.

There are parallels for this kind of thing in sport, after all. A Nascar, Indy Car or Formula One racer will be absolutely spattered with corporate logos, but there are plenty of people who do not watch motor sport. Those people will have to venture out in public, though, so they become a captive audience when a branded art car drives past. There are even advertising companies and agencies that specialize in art car as advertisement. When parked outside business premises, they attract the attention of the public to the premises themselves. When out on the road, they act as a reminder and an educator to other drivers and to pedestrians that your company exists, that it could be a fine choice for them and that they can go spend money on it now. It does not even need to cost much either. Certainly cheaper than a run of media advertisements, it is no wonder more and more people are turning to the art car to promote themselves and their business.